Q: There are countless magazines for women's fashions. What about menswear? What magazines are available to survey men's fashions these days?
I am guessing these are rare and are different from men's magazines (ie, FHM, GQ, Men's Health)--even
A: Nylon: guys.
I am not speaking of the old Star Search host but a male model who has done ads for JC Penney and some magazine work, including a spread in GQ Magazine for menswear by Jack Victor. Unfortunately his name is exactly the same as Johnny Carson's sidekick.
Turns out steak and barbecue aren’t the only things Kansas City does well. Add premium denim to the list.</p><p> This month’s GQ magazine not only named Baldwin Men’s Shop in Leawood one of the 25 best men’s stores in America, it called it “the best place to buy jeans, period.”</p><p> Wrap your hips around that one for a moment. According to one of the leading voices in men’s fashion, the best jeans you can buy don’t come from Levis, Lee or Wrangler, not from Ralph Lauren, Calvin Klein or Tommy Hilfiger. They don’t even come from such break-the-bank brands as DSquared, Dior Homme or Balmain, which can retail for more than $1,000 a pair. They come from a tiny men’s store at 119th Street and Roe Avenue, near Crate & Barrel, owned by Matt and Emily Baldwin.</p><p> George Clooney wears Baldwin denim. So does Elijah Wood, Ellen Degeneres and the entire staff of GQ. Recently actress Olivia Wilde was spotted with her boyfriend, Overland Park’s Jason Sudeikis, wearing a vintage-style “KC” hat.</p><p> Yup. Bought at Baldwin.</p><p> Baldwin’s button-fly denim is now sold in 54 stores worldwide, including Nordstrom, Steven Alan and Barneys. Heady stuff for a brand that’s not even three years old. So how did a Midwestern couple with three kids start making jeans that not only held their own against the big boys, but topped them all in GQ?</p><p> Now <span class="italic">that’s </span>a story.</p><p> Rewind to 2000 when Matt Baldwin of Wichita married Emily Woods of Springfield, in Los Angeles. A year later Matt graduated from the prestigious Fashion Institute of Design & Merchandising with a degree in apparel manufacturing. Two years later, wanting to have children, the couple moved back to the Midwest to be closer to their families.</p><p> They opened their first store, Standard Style, in Leawood, offering both men’s and women’s fashions. It did so well, they opened another one on the Country Club Plaza in 2006.</p><p> While Emily oversaw the marketing, buying and creative direction for the women’s lines, Matt dove into denim.</p><p> “I have personally bought and sold every relevant denim label out there,” he said. “And I just saw a big niche in the market. We were missing a quality product made in the U.S. It just wasn’t available. So I decided to fill the niche.”</p><p> Matt, now 34, wanted his jeans made with a heavier “raw” (also called “dry”) denim, which starts out stiff, then softens into a sort of second skin. He bought the best materials he could find, including denim from the North Carolina mill that supplied Levis with its original fabric. That so called “selvage” denim is made on rare shuttle looms that produce a perfectly sewn edge up the leg — the classic mark of high-quality craftsmanship.</p><p> “It is literally made the exact same way that Levis made their product back in 1883,” Matt said.</p><p> From there that fabric is sewn into four styles: the Henley, a slim-fit jean praised online by a GQ writer as his new “go to” jean; the Reed, a classic, straight-fit jean; the 77, a casual jean with a dropped yoke; and the 53, better known as the “Dad jean.”</p><p> Some are named after family members. Henley, 7, is the couple’s eldest son. Rogan Reed, 5, is their youngest son. The Rivington, a jean for women sold in Standard Style, was named for the couple’s daughter, now 2. </p><p> Baldwin jeans are made in Los Angeles. Most retail for about $220.</p><p> “I buy expensive fabric and I pay honest wages,” Matt said. “We put so much into the product, frankly it’s undervalued. It’s expensive to make a high-level product in the U.S. today. But we bring it to the table with the highest level of craftsmanship at the lowest price. It’s just like anything else. You get what you pay for.”</p><p> What denim purists pay for is fit, feel, craftsmanship and the kind of cool natural fade patterns on the thighs and back of the knees that make their jeans unique.</p><p> The Baldwins’ big break came in 2009.</p><p> “We brought a collection to the Capsule Show in New York, the top menswear show for what we do,” Matt said. “We got a chance to show the line to (GQ’s menswear legend) Jim Moore. And out of that we were able to get the press that we’ve gotten now.</p><p> Tech-savvy Emily, who has a journalism degree from the University of Kansas, helped spread the word. Soon Baldwin was everywhere: fashion blogs, Twitter, Facebook and Instagram — the photo-sharing site Facebook just bought for $1 billion.</p><p> “Instagram is one of the main outlets that we use to help develop a big following,” Matt said. “A celebrity will be wearing our product, and we post it to Instagram (@baldwin). It’s kind of a play-by-play with the brand. Fans can follow who’s wearing it. And with new product launches they can be up to the minute on what’s happening with it.”</p><p> Lately lots has been happening — including the recent day George Clooney called the store and asked to be sent a box of Baldwins. He heard about them from girlfriend Stacy Keibler, who is fan of the brand, Matt said.</p><p> Matthew Sebra, associate fashion editor of GQ in New York, said the Baldwins are doing everything right.</p><p> “The beauty of Baldwin is that they only do a handful of styles, and they do them well,” he said. “This is clean, pure denim, and that’s why we’ve gotten behind them. They removed all the bells and whistles and really made denim that is true to the spirit of what denim should be.”</p><p> The Baldwins also have a unique relationship with their customers, Sebra said.</p><p> “They have customers (who) bring in their worn Baldwin jeans, then the guys there will re-create the washing and wear pattern on a new pair of jeans, and name that wash after the customer,” he said. “It’s a unique connection that speaks volumes about Matt and Emily and what they are doing there,” he said.</p><p> Indeed, the Leawood store, which opened last August, features a “Jean Wall of Fame,” where customers’ old Baldwins are displayed to show natural wear patterns.</p><p> Both young and old are buying the brand.</p><p> “It doesn’t necessarily play to one demographic,” said Baldwin brand manager Daniel Cummings.</p><p>“One day I sold a pair of jeans to a 13-year-old and a 63-year-old in the same day. The 13-year old wanted a cool pair of jeans, while the 63-year-old wanted a quality product made in the U.S. that he could feel good about.”</p><p> These days Matt Baldwin is feeling good about a lot of things, including his family, his stores and the denim devotion from GQ.</p><p> “It makes me feel awesome,” he said. “That’s a pretty amazing endorsement.”</p><p> John Duncan of Lawrence visited the store to try on a pair after reading about it on the fashion blog <a href ="http://www.selectism.com/news/?s=baldwin" target="_blank">selectism.com</a>.</p><p> “I think it’s really cool that they’re from Kansas City,” he said. “Think about it. This spot — Leawood, Kansas — is creating a buzz nationally. That’s awesome.”</p><p><span class="factbox_head">TO WASH OR NOT TO WASH?</p><p></span> Fans of raw denim love the natural fade patterns that give their jeans a unique character. The “honeycombs” around the knees and “whiskering” across the lap help create what some see as wearable art. </p><p>Washing the jeans can reduce the contrast of that desirable effect. As a result, many owners choose not to.</p><p> “Our general recommendation is to put off that first wash as long as you can,” said Baldwin operations manager Andrew Rayl. “When your wife or girlfriend absolutely can’t stand the smell anymore, that’s when it’s time to wash them.”</p><p> There are ways to extend your no-wash time.</p><p> “You can spray them with Febreze,” Rayl said. “But my favorite trick is to put them in the freezer with an open box of baking soda to reduce any odors.”</p><p> And when you absolutely have to wash them?</p><p> “Turn them inside out in a bath with cold or lukewarm water and a very mild detergent, such as Woolite Dark or Dawn dishwashing detergent, and mildly agitate for 20 minutes,” Rayl said. “The most important thing is always avoid tumble drying.”
I need a black suit for a funeral and i have to idea where to go to rent one. The only place i could think of is GQ menswear thats close to here but idk if they do rentals. I need to find a place within 20-30 miles of Salisbury, Nc 28147. Thanks for your
Any suggestions? And why is there a magazine called Carlin Menswear thats like $2,000 at amazon.com?
I'm not gay. lol
|
Todd Snyder: Making Up for Lost Time Post-J.Crew Last February, Mr. Snyder, who in 2008 left J.Crew, where he was in charge of what became its very influential menswear, returned to the scene with his own menswear line. Earlier this year, he was named one of the finalists for GQ magazine's Best New |
|
Coggles opens a B Store installation, plus some other reasons to visit York A reminder also that London doesn't have a monopoly on menswear, the now-mononomial York-based multibrand beat a host of the capital's top names to last year's Inspiring Independent Award from fashion industry bible Drapers. The latest reason to visit |
|
On our radar: Menswear designer Todd Snyder New York City-based menswear designer Todd Snyder is having a banner year. With barely three seasons of his namesake label presented to buyers and the press, the Ames, Iowa, native started off 2012 with a February nod from GQ magazine, which chose him |
|
Fuck Yeah Menswear: The Anonyblogger Sensations, Revealed (UPDATED) It was also written anonymously, leading some sites to even offer bounties for the identity behind the blog, the writer of which even emerged at one point to speak with GQ's website (in character, of course). Around November, Fuck Yeah Menswear filed |
|
Are British men ready to wear prints?
Not since the 1980s – when it was all about the Manchester indie-rave scene and Versace's baroque designs – has print in menswear made fashion headlines. Cut to now and Prada is selling floral trousers that riff on golfing slacks and printed shirts
|
|
London's Menswear Shows Gets A Tentative Schedule Savile Row will host presentations, while designer Richard Nicoll will show his first menswear collection. Esquire and Mr Porter, GQ and Calvin Klein, Louis Vuitton, Spencer Hart and Tom Ford are also set to host events. This marks the first time |